Method
The same steps every time, because a method you can repeat is the only one you can trust.
One variable at a time
Changing loft, shaft and length together makes it impossible to say which one helped. We hold everything else steady, change one thing and record a block of shots. If the result is not repeatable, we do not count it.
Baseline first
Your own clubs come first. If nothing we try beats them, we say so. About one session in eight ends that way.
Written output
You leave with the specification: head, loft, lie, shaft, length, grip and swingweight for every club discussed. It is yours whether or not we build.
Ready when you are. Reserve